Thursday, March 1, 2007

Hershey Company Committed To Youth Fitness Through Hershey’s Track and Field Games

The Hershey Company announced a significant expansion of its Hershey’s Track & Field Games, the longest-running youth fitness program of its kind in North America. During 2007, Hershey will conduct a sustained awareness-building campaign to encourage increased youth participation in the program’s local and state-level events. This multi-pronged effort will include: 1) continuation of the USA Track and Field Partnership, with support from past and present USA Track and Field athletes; 2) an expanded grassroots program with the National Recreation and Park Association; 3) an improved participant website; 4) launch of a Youth Track and Field instructional program developed by Hershey in partnership with Athletics Canada and spokesperson Carl Lewis; and 5) creation of a Hershey’s Track & Field Hall of Fame, honoring past participants and leaders. Read more.

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