Tuesday, June 19, 2007

Toyota Joins NY Marathon Mix

A CAR is about the last thing a runner wants to encounter, but Toyota intends to have close encounters with thousands of runners during two marathons that will take place on the streets of New York.Toyota has signed a three-year deal to become exclusive auto sponsor at both the ING New York City Marathon and the NYC Half Marathon presented by Nike. Financial terms were not disclosed.

The company will feature its hybrid platform, including the Prius, Highlander SUV and Camry Hybrid, via regional TV and print, on- and off-coursesignage and operational usage such as transporting athletes and officials. On top of a monetary prize, both the men's and women's winner at the ING New York City Marathon will receive a Prius.

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